Cheap air purifiers are actually blowers

Add Date:2015-3-20   View:

"The overall sales volume of air purifiers has grown rapidly, but due to the entry of many manufacturers into the industry, the output far exceeds the sales volume, fierce competition has led to a sharp drop in the average unit price of the entire domestic brand, and because the national standards have not been implemented, the competition in the entire industry has entered chaos. Status.” Recently, the haze has reappeared, and the sales of air purifiers have reappeared. The Guangzhou Daily reporter learned that after the rapid development in 2013 and 2014, the domestic air purifier market has been in a state of war. Many brands are in order to ship. Even at a loss.

There are even more air purifiers of 100 yuan and 200 yuan sold online. Some industry veterans remind consumers that if it is not for the big special promotions of regular manufacturers, household air purifiers below 500 yuan can only be used as fans. There is no purification effect at all. (Text, Guangzhou Daily reporter Duan Chenqun)

Investigation: Low threshold for OEM

Data show that in 2013, the sales of air purifiers reached 8.5 billion yuan, a growth rate of nearly 180%, and the annual sales of air purifiers in 2014 reached 14.5 billion yuan, a growth rate of nearly 70%. A large number of practitioners in other industries have entered the air purifier industry one after another, attracted by the huge market demand. With domestic mobile phones becoming more and more difficult to make, Li Zongbiao, who has been in the mobile phone business for more than ten years, finally made up his mind to make an air purifier in 2014, but the barriers to entry were far lower than he had imagined. "I am mainly doing OEM now, and the cost is about 100,000 yuan." It is understood that some are even zero-cost and do not need inventory at all and do not need to open molds. The main method is online sales. Once sales are available, the manufacturing plant is notified to deliver the goods, which is actually a sales channel of the manufacturing plant.

Phenomenon 1: Market supply exceeds demand
The reporter learned that there is a serious overcapacity at present. According to Li Tao, brand director of Guangdong Macro Gas Appliance Co., Ltd., the domestic manufacturing scale of purifiers reached 10 million units in 2014, but the final sales scale was about 2 million units.

Phenomenon 2: Shipment at a loss
The average unit price of air purifiers has fallen sharply from the previous two years. Industry expert Liu Buchen said that after Internet companies "entered" the field of air purifiers, they greatly reduced the prices of domestic brands, but the prices of foreign brands showed better resistance to falling. At present, foreign brands account for over 70% of the market.

Chaos 1: Purification rate, testing institutions, and functions frequently show false standards
An air purifier can not only filter small solid particles (PM2.5), but also filter organic volatiles such as formaldehyde, and sterilize. The price is only 1,500 yuan. If it is not for the manufacturer's big promotion, industry insiders remind consumers that an air purifier at this price is likely to be a false standard, that is, it is nominally able to achieve many effects, but in fact it cannot be achieved. Li Tao, brand director of Guangdong Macro Gas Appliance Co., Ltd., revealed that since the current national standard for air purifiers has not yet been issued, false standards are common. Once the relevant national standards are promulgated, about 60% of air purifiers cannot meet the standards.

There are currently three types of false standards: the air purification rate is not up to standard; the testing organization is false; and the function is false.

Chaos 2: Good and bad online and offline are uneven
The reporter found in the investigation that the current domestic air purifier market is uneven. In particular, many of the air purifiers sold online do not have the purification function. According to industry sources, air purifiers that cost only 100 yuan or even less than 100 yuan on the Internet have basically no purification function, but the sales are not bad.

Industry insiders reported that if it were not for regular manufacturers to offer special prices, household air purifiers below 500 yuan on the market would basically not be able to meet the purification standard in a large area of the home, and could only be used as a blower.

Chaos 3: After-sales cannot be guaranteed
At present, after-sales service has become a problem. Some brands of air purifiers sold online are often sold as "guerrilla", and it is difficult to guarantee after-sales service if they are sold in batches of different brands. Consumers complained that after the machine had a problem, no one could be found on the customer service call.

Industry: Scale will expand or prices will fall
Regarding the development trend of air purifiers, Liu Buchen said that with the intensified competition, the price of domestic air purifiers may continue to fall, and the prices of foreign brands with strong prices may also loosen; at the same time, from the technological trend Look, as more manufacturing companies and Internet companies enter the field of air purifiers, the technology of the entire industry is expected to achieve breakthroughs. In addition, as the current air quality in big cities cannot be greatly improved in a short period of time, Liu Buchen believes that the market size of air purifiers will further expand, and many consumers will choose to buy air purifiers as they become more aware of environmental protection. Improve the air quality in your own home.

Quality: Hanlang air purifiers are guaranteed by German technology
The reporter visited many shopping malls and found that most of the international products on the market still occupy a place in the market with its brand advantages, and Hanlang is particularly prominent, which uses advanced German technology and guarantees quality. Charge it up! Consumers can rest assured to buy. Brands such as Philips and Panasonic have also made corresponding adjustments. Who can go further and longer on the big cake of purifiers will have to be verified by the market.


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